Hmmmm...... What could be the reason for this inconsistency?
Coke claims it is their bottlers who are sponsoring such events, not them. Come one people! Does anyone really believe in this day and age of corporate personhood and institutional control that any gigantic corporation would allow an unauthorized use of their image? Duh!
Just another reason Coca~Cola is pure evil.
Additionally, some people believe rodeos to be rather "harmless" forms of "entertainment," as the animals are not killed, merely terrified. If you think rodeos are entertainment, then you need to watch this video, as it is far better than words:
Notice the calves' terror as they are chased down and dragged. Notice how some of the horses are desperately trying to get out of their holding pens. Notice the injuries inflicted upon these animals. But not to worry, the animals are protected under "...one of the most comprehensive animal welfare programs in the United States" (says Coca~Cola). Take a look at the Professional Rodeo Cowboy's Association animal welfare policy. Like Coke's claim that it does not sponsor rodeos, it must be a joke!
I urge everyone to call out Coke on this hypocrisy. I also urge you to actively speak out against rodeos whenever and wherever you can. SHARK focuses their efforts on this.